Tag Archives: licensing

SURTEX is like a candy store for artists

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surtex

This week in New York City’s Javitz Center, I got to visit SURTEX, a trade show for selling and licensing original art and design.  My licensing agent, Wild Apple Graphics, was there with a huge booth and about ten art directors to pitch to clients.  They were nice enough to get me a ticket to walk the show to get a better idea about this whole licensing world that I’m just learning about.  In addition to the licensing houses, artists from all walks come together at SURTEX to show their new collections and introduce their beautiful artwork to clients.

My head is still swimming with all the great design work I saw there.  As I’m a newbie, I really didn’t know what to expect when I went.  There were hundreds of booth with artists and licensing agents pitching their newest work and I enjoyed getting a sense of what current trends are. It was pretty overwhelming, but after walking it three times I finally got a sense of what’s out there.

I’ve got lots of ideas for new designs so it’s time to get back to my studio and start creating some fun, original work for next year’s show!

The therapy of scissor work

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File May 05, 3 25 18 PM

I’ve struggled to create some work for my licensing company, Wild Apple, that I think they will like.  I have sketched out and discarded a number of ideas.  Nothing seems creative enough or unique enough to stand out from the competition.  I finally realized that I’m going about it the wrong way.  Instead of trying to create something I think they will like, I should create something that I find enjoyment in making instead.  Then if the paintings don’t meet their needs, at least I had fun creating something uniquely mine.

What art technique do I find fun to do?  I’ve always loved scissor work.  By that, I mean I can sit for hours cutting out intricate shapes out of paper.  Many people might find this boring or tedious, but I think it is meditative and therapeutic.  I just finished cutting out about 200 flowers and leaves and I’ve started painting them.  I have no clear idea of where I’m going with them and how to incorporate them into my work.  I’m going to take my advice and I just play around, enjoying myself and see where it leads.