Category Archives: Marketing

SURTEX is like a candy store for artists

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surtex

This week in New York City’s Javitz Center, I got to visit SURTEX, a trade show for selling and licensing original art and design.  My licensing agent, Wild Apple Graphics, was there with a huge booth and about ten art directors to pitch to clients.  They were nice enough to get me a ticket to walk the show to get a better idea about this whole licensing world that I’m just learning about.  In addition to the licensing houses, artists from all walks come together at SURTEX to show their new collections and introduce their beautiful artwork to clients.

My head is still swimming with all the great design work I saw there.  As I’m a newbie, I really didn’t know what to expect when I went.  There were hundreds of booth with artists and licensing agents pitching their newest work and I enjoyed getting a sense of what current trends are. It was pretty overwhelming, but after walking it three times I finally got a sense of what’s out there.

I’ve got lots of ideas for new designs so it’s time to get back to my studio and start creating some fun, original work for next year’s show!

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Reaching for the “Stars”

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Postcards

Actually the “Stars” are all of you, my blog readers!  I’m trying to reach you with more information and more fun stuff.  Twice a year or so, I send out postcards with new paintings of mine on them.  They are fun to use as mini-art on your refrigerator, as a bookmark, or folded up as a shim under that wobbly table leg.  Personally, I LOVE getting “snail mail” that’s not a bill and that is colorful to boot, and I hope you do too!

Newsletters

I’ve started sending out an e-newsletter too every couple months with updates, new work and stories about the inspiration behind my paintings.  If you’d like to receive either or both of these, please send me your mailing address (for the postcards) and/or your email address (for the e-newsletter).  You can send this info one of two ways.

1.  Just leave information as a comment to this blog post below.

2.  For a more private method, send the information to my email…info@kathyfergusonart.com

If you think you have friends that might be interested, please forward this blog post to them.  Wishing you an “artful” day.

Kathy Ferguson

Need an easy way to give a gift idea to your Valentine this year?

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Need an easy way to give a gift idea to your Valentine this year?

First Newsletter jpeg

I finally moved into the 21st century by sending out my first e-newsletter.  In the past, I sent out postcards which cost me hundreds of dollars each time.  Though I will occasionally still send cards out (who doesn’t love getting mail that isn’t a bill), I can reach many more people this way.  I’d love to add anyone who’s interested in receiving the e-letter to the list. Just send me your email in the comments below or go to my website (www.kathyfergusonart.com) and click on the “Guest Book” link to send me your email confidentially.  My e-newsletter also provides a great way to share my work with others (perhaps as a Valentine’s Day gift hint 🙂