Category Archives: Licensing

SURTEX is like a candy store for artists

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surtex

This week in New York City’s Javitz Center, I got to visit SURTEX, a trade show for selling and licensing original art and design.  My licensing agent, Wild Apple Graphics, was there with a huge booth and about ten art directors to pitch to clients.  They were nice enough to get me a ticket to walk the show to get a better idea about this whole licensing world that I’m just learning about.  In addition to the licensing houses, artists from all walks come together at SURTEX to show their new collections and introduce their beautiful artwork to clients.

My head is still swimming with all the great design work I saw there.  As I’m a newbie, I really didn’t know what to expect when I went.  There were hundreds of booth with artists and licensing agents pitching their newest work and I enjoyed getting a sense of what current trends are. It was pretty overwhelming, but after walking it three times I finally got a sense of what’s out there.

I’ve got lots of ideas for new designs so it’s time to get back to my studio and start creating some fun, original work for next year’s show!